So I got some bad news the other day, and I've been stomping my mental feet in (fairly) silent protest ever since. Here's a brief reenactment:
She: Hey, did you hear what they're building up on Hastings Way [Hwy 53] near Boston's?
Me: I saw the construction, but I haven't heard what's going in there...
She: It's going to be a Starbucks.
Me: (internally) NOOOOOOOOOOO!
And... scene.
"But Shannon," you say, "Eau Claire is already home to one Starbucks..." Well, I don't care. I've been taking secret, silent pride in the fact that Starbucks has thus far kept its Frappacrappa thingies buried in the bowels of the mall area. In my mind, Starbucks has had to stand back, afraid to come out of its Target hole, unsure of how to overcome our thriving, local independent coffee shop scene.
But now it seems Starbucks has organized. They've formed a plan. A super-secret "Go get 'er, Ray" kind of plan. They are installing not one, but two (TWO!!) brand-spanking new stores in our beloved city. And we (well... I) didn't even see it coming. Not. Cool.
True to form, Starbucks isn't even opening their stores in areas that need a coffee shop. The store on Hwy 53, for instance, is being built within a one-mile radius of three other, LOCAL coffee shops. We Eau Clairians are fortunate in that the majority of our coffee shops are unique, community-minded establishments. They offer stages for local events, walls for local art, donations for local fund-raisers, and a general love for our beautiful city. You think Starbucks is going to do all that? Not likely.
What Starbucks will offer is a manufactured trendiness, designed specifically to make you feel urban and hip and everything the movies say you should be. They'll be clever and shiny and hard to resist, and by the time the novelty wears off and you're ready for something more authentic... it may be too late. The surrounding coffee shops may be on the verge of closing because they've lost a year of business. Starbucks has a gazillion stores worldwide. They don't need our money.
Guys, if we ignore them, they will go away. Tell that to your friends over a latte at Acoustic Café. It won't be hard to shut them down. Just keep buying your coffee where you have been. But if you do find yourself in a Starbucks, at least have some fun... here's some ideas.
Posted by Shannon